From complexity to growth

Growth doesn't stall because of marketing.

B2B Fintech & Payments Growth Leader · Positioning, Pipeline & GTM for Scale-ups

Most B2B fintech scale-ups don't have a marketing problem. They have a commercial growth problem. When positioning is unclear, teams are pulling in different directions, or sales cycles stall, I bring focus and alignment. Currently CMO and Strategic Adviser to FinTech West.

Track record

£70m+ funding contribution across open banking and open finance platforms
~205% revenue growth and ~3× lead growth
16+ years across UK & US fintech, payments and SaaS scale-ups
Led go-to-market strategy contributing to £70m+ in funding rounds (Moneyhub)
Delivered ~300% lead growth and ~30% revenue growth ahead of acquisition (Creditcall)
Led UK and US post-acquisition global rebrand and GTM integration within six months
18 industry award wins across 2021–2023
Former CMO, Marketing Director, and SVP of Marketing across fintech, payments and open finance

What I do

Fractional CMO and senior marketing leadership for B2B fintech and payments scale-ups: positioning, go-to-market strategy, pipeline development, and commercial alignment between marketing, sales and product.

Ecosystem leadership

CMO and Strategic Adviser to FinTech West. Active across the UK fintech and open finance ecosystem, including techSPARK and partnerships with Moneyhub and NMI.

Contact

Email: ia@ingridanusic.com

LinkedIn: linkedin.com/in/ingridanusic

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